Raise a glass of Australian wine to the moments that matter

-1 min read | article in Places , Wines | 31 Jul 2025

Because whatever the occasion, ‘We make a wine for that.’

A spontaneous barbecue ‘just because’ the sun came out. A lazy night in with your favourite person. A camping trip where the fire crackles and the stories get better as the night goes on. 

These are the moments that shape our lives. They’re unfiltered, unexpected, and worth raising a glass to. 

A fresh new message is inviting Australians to see wine differently. Not only suited to celebrations and more formal occasions, but also for the small, shared, unscripted moments too. Australian wine is made for the moments that matter, and whatever the occasion, ‘We make a wine for that.’ 

Australia’s innovative winemakers craft some of the most diverse and delicious wines in the world, with over 100 grape varieties grown in 65 wine regions around the country. From traditional favourites to up and coming varieties and lighter, fresher styles, our wines are shaped by our lifestyle, our love of great food and the ways we come together.  

Because whether it’s a big celebration or a quiet night in, Australian wine is made to be enjoyed your way. It’s about choosing the moment and having confidence in knowing there’s a wine that’s made right here in our own backyard that suits.  

So why not take a moment to connect with friends and family, and explore the quality and diversity of Australian wine? Whether it’s a casual tasting, a glass (or bottle) shared over a meal, or a visit to your local, there’s an Australian wine waiting for you to discover. 

A national calendar of Australian wine events is now live, showcasing wine moments and experiences across the country.

 Australian wine is best enjoyed as part of a balanced lifestyle — please drink responsibly.  

Because whatever the occasion, ‘We make a wine for that.’