As part of our North America Roadshow activities in 2025, Wine Australia is planning to take up to six on-premise trade on a hosted trip to Australia. On-premise wine buyers in Toronto, Montreal and Washington D.C. are invited to submit an application to be considered for this trip planned for October 2025.
Wine Australia is hosting trade and consumer events in all three cities in May 2025, and engaging with on-premise trade in each market is a key focus. Restaurants play a key role in facilitating trial, and helping sommeliers discover the incredible quality and diversity of Australian wine is an important element of Wine Australia’s education and trade engagement strategy.
- Toronto – Tuesday May 6, 2025
- Montreal – Thursday May 8, 2025
- Washington D.C. – Tuesday May 13, 2025
In each city Wine Australia will host a trade seminar, trade walkaround tasting and consumer tasting event. The Washington D.C. events will be held at the Australian Embassy, and we will confirm venues for the other cities in early 2025. There’s never been a more exciting time for Australian wine, and we can’t wait to share the stories of boundary pushing winemakers, evolving styles, and emerging varieties that are shaping the Australian wine landscape.
Entry Criteria
- Two spots are available in each of the following cities: Montreal, Toronto, Washington D.C.
- To be eligible, each applicant must attend the walk-around trade tasting in their home Roadshow city
- Must be able to travel to Australia in October 2025
- Applicants must submit a written response to the following two questions:
- What is the opportunity for Australian wine in your wine program?
- How would you utilise a visit to Australia to raise the profile of Australian wine?
Entry Timelines
1 March – 16 June 2025
Registration
Complete this form to register your interest in participating. More details will be provided on how to submit your written response.
Results
Successful applicants will be announced by 30 June 2025.
All accommodation, meals and economy class flights will be covered by Wine Australia. If a winner cannot travel on the selected dates, the trip will be offered to another applicant. There is no rain check / cash option.