Our History

Australia began making wine over two centuries ago. This has given us a country rich in old vines, multi-generational winemaking families and an ingrained knowledge and respect of the craft. Add to that a yearning to explore and innovate, a fearless attitude and a diverse patchwork of  65 wine regions across many climates, and you have the makings of an extraordinary wine country like no other. 

Wine, vine and family

With over 200 years of viticulture and winemaking, Australia has a rich wine, vine and family history to explore. Australia offers distinguished sites, the wealth of some of the oldest vines on the planet and multi-generational families whose long-standing dedication provides inspiration, leadership and custodial care of Australia’s most precious vines and wines.

Evolution

Style, variety & region

Australia burst into the export markets in the 1980s and since then has offered the world vibrant, fruit forward wines of exceptional value. Fast forward to the late 1990s and early 2000s, and intense concentrated examples of Shiraz, Grenache and red blends dominated the Australian wine story. In between these two extremes lies the diverse Australian premium and regional offering that has always existed.

Revolution

Latitude, attitude and funk

Whether its innovative techniques in the vineyards, pushing winemaking boundaries or experimentation with non-traditional varieties, there is a trend toward innovation. 

latest articles

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Behind the bottle: how wine is made

Behind the bottle: how wine is made

Ever wondered how your favourite wine is made? We break it down into 9 key steps, and ask some Aussie winemakers what really goes on in the winery. You’ll never look at a glass of wine the same way again. articles - 14 Apr 2025
Peer into Pinot Celebration Australia

Peer into Pinot Celebration Australia

Taking over the weekend of 10-11 February 2023, and featuring Pinot Noir from all over Australia, the Celebration will be an immersive program of events, tastings, talks, tours and hands-on workshops designed to captivate, stimulate and challenge anyone with a love for Pinot Noir. articles - 15 Nov 2022
The ultimate guide to Western Australia’s wine regions

The ultimate guide to Western Australia’s wine regions

Discover the best of Western Australia with this handy guide to the state’s diverse wine regions – from the world-famous to the up-and-coming. articles - 14 Dec 2020
The ultimate guide to Victoria’s wine regions

The ultimate guide to Victoria’s wine regions

Discover the best of Victoria with this handy guide to the state’s diverse wine regions – from the world-famous to the up-and-coming. articles - 07 Dec 2020
6 top grape varieties you need to know

6 top grape varieties you need to know

Australia grows more than 100 different grape varieties, but six stand out as our most popular. Have you tried them all? articles - 07 Dec 2020
7 Aussie wines to treat yourself with these holidays

7 Aussie wines to treat yourself with these holidays

These luxurious red blends bursting with flavour are the ultimate treat this holiday season – whether you’re looking for a gift for someone special or you want to pour yourself something extra delicious. articles - 30 Nov 2020

upcoming events

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Trade only

North America On-Premise Trip Incentive

As part of our North America Roadshow activities in 2025, Wine Australia is planning to take up to six on-premise trade on a hosted trip to Australia. On-premise wine buyers in Toronto, Montreal and Washington D.C. are invited to submit an application to be considered for this trip planned for October 2025. 06 - 13 May 2025
Trade only

Rediscover Australia: North America Roadshow - Toronto

We invite you to rediscover Australia at a trade tasting in Toronto, from classic wines and old vines to innovative expressions of modern Australian wine. 06 May 2025
Consumer

(re)DISCOVER AUSTRALIA TORONTO - Australian Wine Tastings

Join us for a taste of adventure in Toronto on May 6, 2025. Over 50 of Australia’s most celebrated wine producers will be pouring a carefully curated selection of classic favourites and bold new-wave wines from this uniquely diverse wine-growing continent. 06 May 2025
Trade only

Rediscover Australia: North America Roadshow - Montreal

We invite you to rediscover Australia at a trade tasting in Montreal, from classic wines and old vines to innovative expressions of modern Australian wine. 08 May 2025
Consumer

(re)DISCOVER AUSTRALIA MONTREAL - Australian Wine Tastings

Embark on a sensory journey to Montreal, May 8, 2025. Over 50 of Australia’s most celebrated wine producers will be pouring a carefully curated selection of classic favourites and bold new-wave wines from this uniquely diverse wine-growing continent. 08 May 2025
Trade only

Rediscover Australia: North America Roadshow - Washington D.C.

We invite you to rediscover Australia at a trade tasting in Washington D.C., from classic wines and old vines to innovative expressions of modern Australian wine. 13 May 2025

past events

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Trade only

Classic and Contemporary Australia masterclass

Join us in Hamburg to explore Australia’s iconic regions and classic varieties as well as alternative varieties and new wave styles. Taste the wines that put Australia in the spotlight and discover exciting new wines that are coming out of the country today. 28 April 2025
Trade only

Mornington Peninsula Pinot Noir – For the love of Pinot

With its cool climate and maritime influence, surrounded by water on three sides, Mornington Peninsula is a Pinot Noir paradise. 13 March 2025
Trade only

Wine Paris 2025

This is an opportunity to explore the Australian wine scene, discover new wines, meet winery representatives and catch up with the Wine Australia team. 10 - 12 February 2025
Trade only

Australia and New Zealand Trade Tasting 2025 – Edinburgh

Running for more than 30 years, the Australia Trade Tasting is the biggest, brightest and most diverse showcase of Australian wine in the UK. This is your chance to discover new wines, revisit the classics, meet the makers, and catch up with distributors and importers. 04 February 2025
Trade only

Australia and New Zealand Trade Tasting 2025 – London

Running for more than 30 years, the Australia Trade Tasting is the biggest, brightest and most diverse showcase of Australian wine in the UK. This is your chance to discover new wines, revisit the classics, meet the makers, and catch up with distributors and importers. 30 January 2025
Trade only

Australia and New Zealand Trade Tasting 2025 – Dublin

Wine Australia and New Zealand Winegrowers are teaming up to run a trade and consumer tasting together in Dublin on 27 January. 27 January 2025