It’s more than something we drink – it’s part of who we are. Shaped by our lifestyle, our love of great food, and the way we come together, Australian wine is crafted to fit the moments that matter.

Whether it’s a backyard barbecue, a beach picnic, a dinner party or date night, whatever the occasion, there’s an Australian wine that fits just right.

With over 100 grape varieties grown across 65 stunning wine regions, our wines are some of the most exciting and delicious in the world. Like our winemakers, they’re full of personality, flavour, and are adventurous, by nature.

A national calendar of Australian wine events is now live, showcasing wine moments and experiences across the country.

Want to get involved?

Do you make or sell wine and want to get involved in the campaign?

A free marketing toolkit is available to download now, giving you access to campaign assets and templates to adapt and use across your own channels and customer touchpoints. Get campaign-ready and be part of showcasing the best of Australian wine.

For any questions on the domestic marketing campaign, contact australia@wineaustralia.com.